Thursday, February 21, 2013

The Bakery: Must Love Bikes



Until recently, unless you were an entrepreneur or a retired athlete, finding a sustainable career in the mountain bike industry was like finding a unicorn; a unicorn that paid minimum wage, but let you crack a beer at noon at your desk.
Slowly opportunities have materialized and with them there is a growing need to hire experienced personnel from other industries. We are starting to see more and more outsiders with the necessary skills, but lack of passion for our culture. So, how important is it that our help-wanted ads include “must love bikes”?

Wednesday, February 13, 2013

The Bakery: Wear a F*cking Helmet, You F*cktard!



I am not one to tell other people how to live their lives. I am usually the supportive friend, the one you go to when you know your life decision is terrible but you want someone to agree with you. Recently, however, I have had to restrain myself from opening my living room window, leaning out in my pajamas with mascara under my eyes and shaking my fist like an old person while yelling at the douchebag riding by without a helmet on. He rides by every morning and I have actually thought about lying in wait and jumping out from behind a parked car to push him off his bike just to prove my point. What’s my point?
Riding without a helmet is a total douche move.